.
Persuasive Language and Techniques
.
You will need to choose (or will be assigned) one of the following persuasive devices. Your task will be to create a poster to explain what is technique is and how it works. These techniques will form much of the METALANGUAGE of language analysis – the vocabulary that you will need to draw upon when analysing and explaining a piece of writing.
- Facts and Statistics
- Anecdotal Evidence
- Hypothetical Evidence
- Expert Evidence
- Attacks and Ridicule
- Clichés
- Generalisations
- Hyperbole/Exaggeration
- Humour
- Logic and Reason
- Repetition
- Rhetorical Questions
- Sensationalism
- Figurative Language (Similes and Metaphors)
- Figurative Language (Alliteration)
- Emotive Language
- Inclusive Language
- Exclusive Language
- Formal Language
- Informal/Colloquial Language
- Appeal to Fear
- Appeal to Safety
- Appeal to Patriotism/Nationalism
- Appeal to the Hip Pocket/Economic Concerns
- Appeal to Tradition
- Appeal to Family Values
.
You will need to use Part 3 of your Using Language to Persuade textbook to complete this task, and you may need to undertake a bit of additional research online.
After selecting your Persuasive Technique, you will now need to create a POSTER that explains WHAT the technique is, WHY a person would use it (i.e. it’s effect) and HOW it can be used (i.e. provide an example). Your final poster should adopt a structure similar to this:
You will then need to submit your completed poster via Showbie as an A4 sized PDF document in a LANDSCAPE orientation.
.
.
Homework: ‘I Have a Dream’
.
The American Civil Rights leader Martin Luther King Jr. was one of the most influential and powerful public speakers of the twentieth century. His most famous speech was delivered at the Million Man March in 1963. You will probably recognise it:
URL: http://youtu.be/1UV1fs8lAbg
Click here for the full text of Martin Luther King’s speech.
After watching Martin Luther King Jr.’s famous ‘I Have a Dream’ speech, you will need to go through it again and find both an EXAMPLE of each of the following techniques and EXPLAIN WHY each one is persuasive:
- patriotism
- inclusive language
- symbolism
- metaphor
- repetition
- emotive language
